Divisions:

The Playscreen Agency:

The Mobile Advertising Opportunity

"Mobile advertising is one of the most intriguing business opportunities today, Advertising on the Internet, especially pay-per-click ads served up with search results, grew to a multibillion dollar industry within a few short years. Though the mobile environment is clearly different from the PC, it presents a similar opportunity for new ad models provided that they are adapted to the specific needs of mobile users."
- Marc Barach, chief marketing officer, Ingenio, Inc.

“In-game advertising and advergames capitalize on what is one of the last few mediums to create a fully captive and often interactive audience. The ultimate victory for an advertiser is seeing a prospect exposed to their brand repeatedly or interacting with the brand for hours at a time. It's truly the future of advertising -- the idea of interacting with advertisements rather than simply viewing them on a flat surface. Games are just the first, natural step in this advertising evolution.”
- Crystal King, senior product marketing manager, AvantGo.

The Agency Process:

The Playscreen Agency assigns an account executive and support staff to all campaigns. Our messaging agreements allow us to launch campaigns on all major carriers; AT&T, Sprint, T-Mobile, and Verizon.

We have years of experience in getting campaigns though the approval process. Our technologies insure a high level of satisfaction for consumers.

Playscreen was picked for Johnson & Johnson’s Vistikon (Acuvue Brand) teen-centered campaign as well as AOL’s launch of a ringback storefront. We are known by the company we keep.

The Playscreen agency provides the following services:

Content Sales - Ringtones, Wallpapers, and Videos.

Focused catalog that matches multiple lifestyles; sports, religion, urban, humor, etc..

Advergames - Creating engaging media that drives brand awareness.

Games distributed from the web, text messaging, and via media collateral, featuring dynamically loaded ads with rich media.

Brand awareness and large revenue possibilities. SMS text messaging will be worth $100B worldwide in 2007

Informational - Sponsored “sports scores” and other services.

Capture a opt-in subscription list for future offers.

Playscreen Games:

Playscreen applies the principle that mobile games should also be about communicating. We focus on the sort of games that friends might play around a table. Card games, strategy games, trivia and voting games fit the play patterns of mobile best. Players take turns and talk during these types of games.

Why Multiplayer Mobile Games?

No other game platform is in as widespread use as the mobile platform.

Multiplayer games create subscription revenue opportunities.

“Games have been the fastest growing category [MOBILE] for the last 11 months. MPG’s (multiplayer games) are the fastest growing games”.
QPASS, July 21st, 2005

The MobiSocial Game System

1. Viral invitations to anyone to play on any handset.
2. Fault tolerant multiplayer systems that work in the real world.
3. In-game chat builds on the #1 activity in social games.
4. eCommerce built into each product.
5. SMS integration in invitation system.
6. Bandwidth-light overhead prevents “phone bill shock”.
7. Rich animation engine and superior user interfaces.
8. Quick startup of multiplayer games. Play a friend in SECONDS.

Console, PC, handheld, web, and mobile (J2ME, BREW, WAP, WINDOWS) game production.

Understanding of the US, European, and Asian game marketplaces.

Team members with over twenty years of production experience in the game business.

Access to a complete set of handsets from multiple manufacturers and carriers.

Inclusion in Apple's iPhone widget directory.

Ad-Supported, Transaction, and Subscription models.

Technology:

Playscreen Technologies provides the basis for social networking, mobile content distribution, text messaging campaigns, mobile applications and games.

The goal is to provide low friction transactions that create revenue opportunities for Playscreen and our clients. Playscreen Technologies’ market-focused approach emphasizes the consumer experience above all else.

Playscreen utilizes international development teams with long term experience in all mobile technologies.

Technology Achievements

AOL AIM Phoneline:
AOL selects Playscreen to build VOIP ring-back system and commerce site. This includes real-time handling of calls with FIVE-NINES reliability.

Johnson & Johnson (Vistakon) Contest:

J&J launched “What’s Your Vision” User Generated Media contest for youth on the Playscreen community portal.

Intellivision Lives:

A modern interpretation of classic video game classics launched on Mobile (J2ME) with distribution via text messaging.

iPhone Games:

Playscreen launched the first iPhone game (iWack) and followed with a series of popular casual and sports games.

Playscreen Mobile Technologies:

Billing and Delivery of text, video, images, and tones via P-SMS, MMS, and Wap Push.
Creation and management of interactive text messaging campaigns.
WAP and Mobile Web 2.0 enterprise solutions.
Handset detection, Device and Operator capability database.
Multiplayer Mobile Game technology.
Leading iPhone application publisher.
Content personalization and conversion systems.
Leading independent artist social marketplace.
Mobile social network systems.

playscreen.com - Social Marketplace:

Welcome to Generation-C

Connected, Creative, Community, Commerce

Teenagers are utilizing the capabilities of the Internet as they create and share media creations. 50% of teenagers could be considered Content Creators.
Pew Internet & American Life Project

GENERATION C(ONTENT) is joining GENERATION C(ASH). If consumers produce the content, if they are the content, and that content brings in money for aggregating brands, then revenue and profit-sharing is going to be one of 2007’s main themes in the online space.
- Trendwatching.com

Monetizing User Generated Content:

Every day millions of people create music, pictures, and videos. playscreen.com makes it possible for anyone to publish and sell their content into the $9B Telecom Market.

Playscreen’s technology and online marketplace is the solution that eliminates the complexity of mobile publishing for the independent artist.

“I like the fact that someone has finally figured out a way to enable creative people to share their creations and monetize them without having to get a college degree in carrier relations to do so.”

playscreen.com is an online community that lets its members create, show, and sell mobile content.

We open up the $9B Telecom Market for User Generated Content.
The Playscreen portal delivers independently created content that’s rated and promoted by real people and delivered to any mobile phone.

Web 2.0 tools make it easy for anyone to create and edit music, images and video.

Viral Marketing tools allow members to show and sell their creations from any website or blog.

What Sets playscreen.com Apart?

playscreen.com goes beyond sharing to create a mobile marketplace with “best of breed” Web 2.0 community and media creation tools:

Push of media to handsets with on-demand trans-coding of content.
Direct billing of content with non-exclusive agreements on Verizon, Cingular, T-Mobile, and Sprint.
Direct upload of content from handsets (pictures etc..) to user’s Playscreen account.
Ordering of content from the web or via text shortcode.
Advanced Online tools for the creation and editing of content.
Marketing tools allow for promotion of user content on Blogs and community sites like MySpace.com.